Increase Your Konga and Jumia Sales
Konga and Jumia are the two most popular platforms to sell your imported goods quickly in Nigeria. Today, I’ll be talking about a simple yet highly effective tactic of selling your goods quickly on Konga and Jumia. This is simply known as product bundling.
So, what is product bundling?
Product sampling is basically taking a product you sell and offering it along with another product (which can either be related or not).
Quite easy right?
You may however be thinking, what’s the point after all if a customer wants to buy two items, they can easily do that without thinking about buying the two or more items bundled together.
Well, let me disappoint you…. You are wrong!
I will prove this by pointing out few benefits of product bundling…
- INCREASE IN ORDER VALUE
Basically, there are two ways of making money as a trader – get more customers or sell more of your products to existing ones. People generally focus their attention on the first option forgetting that encouraging your existing customers to buy your product bundles rather than single item, gives you the opportunity of selling more.
- REDUCTION IN SHIPPING COST
According to survey, shipping cost is one of the major reasons customers abandon their shopping cart without completing their order. Offering product bundles on Jumia and Konga drastically reduces the shipping cost that your customer would have incurred if ordering the products individually.
- SHOPPING CONVENIENCE BRINGS ABOUT HIGHER CONVERSION
Well packaged and worthwhile bundles make shopping easy for your customer and this will in turn lead to higher conversion rate for your products
Let’s take a look at this illustration for better understanding, say for example, I’m a parent looking for party hats for my child’s birthday; I head to Konga and search for BEN 10 Party Hats (Kiddies loves this cartoon character) and the first five results are exactly what I searched for, packs of BEN 10 Children’s Party Hats. Then as I was about clicking on one of the listings to place my order, I noticed another listing that offers BEN 10 themed birthday set including Hats, Cups, Balloons, Plates, Wall decoration, Facial paintings etc.
With this, I don’t have to start searching and ordering for each products one after the other. The seller has already saved me time, giving me a shopping convenience every shopper craves.
Although, the price might be different and may be not as cheap as ordering from the cheapest seller for each but it’s hard to compare and I’d be happy to pay a little extra Naira in any case – Definitely, I’d go ahead and place the order.
This then brings me to the next big benefit
- CREATE A UNIQUE OFFER – It’s hard to compare bundle prices
I get a lot of messages from my blog readers complaining about how had it’s becoming to sell successfully on Konga and Jumia due to increase in competition, except you are selling at rock bottom price, BUT, that’s not true. It’s total RUBBISH!
If you still compete on price, it means you are not selling smart.
Offer bundles to your customers and remove the element of pricing as it’s difficult for shoppers to compare bundle prices.
Going back to the BEN 10 party hats example, for me to know the true value of the bundle, I would have to search for each item individually and then add it all up to get the value. Of course, you know that it’s very unlikely I do that. Nine out of every ten shoppers won’t do that either.
The only case a customer can decide to cost the items of the bundle package is if the price seems outrageous. Customers are not stupid, they may be willing to pay a little extra amount for the convenience you product bundle affords them; you can’t charge double or triple of what the items are worth.
Apart from this, a customer really have no reason summing up the total cost for the items, even if they do you will still win because of the reduction in shipping cost. Afterall, when searching for all the products individually, shipping will be added to the cost of each item, whereas for you and your bundle, it spreads out between them.
I believe you are getting excited now. If you really are, that’s fantastic. You are on track!
At this point, I believe I have explained as much as possible for you to understand fully well the act of product bundling.
But, Hold On!
It’s not time for me to close this write-up yet. I don’t want to leave you trying to figure out what works and what doesn’t. I will give you some real life examples just to give you idea.
Alright, let’s start with simplest of products bundling…
OFFER MULTIPLES OF THE SAME PRODUCT
A lot of people are aware of this, yet it surprises me how they are still not taking advantage.
This works well for stationery items, Household Items (everyday Goods). For example, you can easily bundle A4 paper together; it can be bundled together in multiples of 10 or 20. This will come in handy for people that consume a lot of paper
ADDING ACCESSORIES OR LOW VALUE COMPLEMENTS
Big companies have been using this strategy for years. If you are selling a PlayStation 4 console, it won’t be a bad idea to bundle it with games to go with it. You may also want to add additional controller, PlayStation camera etc.
Here are more examples to get your mind tickling:
- Sell an exercise bike – Offer an attachable water bottle or wireless headphones
- Sell Female Shoes – Offer Matching Wrist watches
- Sell T-shirts – Bundle with smart jeans and/or face caps
- Sell a Tablet – Offer a keyboard, a case or dock
I hope you get the idea?
Coming up with bundles should not be a hard task if you have been selling in the same product line for some time. Afterall, nobody can know your market better than you do. Peruse Konga and Jumia, check which items are being frequently bought together and offer them as bundle. It’s as simple
At this point, I will have to drop my pen. If you have any question about this topic, please feel free to post below in the comment section and I’ll take my time to answer them personally.
Till next time.
All the best